A Guide to Cuteness
A Guide to Cuteness is a project about the concept of cuteness. The first idea came along while flipping through a magazine called, Some Archive #1 by Sangah Shin in 2019.
With the help of the inspiration, I am along with the concept of Cuteness which is political, and it is culturally constructed as a tool to objectify a person.
It is normally used in celebrity culture in South Korea. Cuteness is used as a Propaganda to control the society. The industry makes celebrites to act cute to attract consumers. Certain visual or human behaviour/ movements as languages are used in the video to guide the audience.
The BJ/internet celebrity starts communicating with her followers. Later on, the backstage appears to express the feeling of emptiness of the BJ.
With the help of the inspiration, I am along with the concept of Cuteness which is political, and it is culturally constructed as a tool to objectify a person.
It is normally used in celebrity culture in South Korea. Cuteness is used as a Propaganda to control the society. The industry makes celebrites to act cute to attract consumers. Certain visual or human behaviour/ movements as languages are used in the video to guide the audience.
The BJ/internet celebrity starts communicating with her followers. Later on, the backstage appears to express the feeling of emptiness of the BJ.
Nov 2023
Click the image! It is linked to the video URL.
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